For public , MARS provides knowledge through international journal, hosted by Dr.Asto S. Subroto (President Director of MARS).If you need the journal, please send an email to subroto8@rad.net.id to get user name and password to open the journal you need.
The search for an effective means of advertising research has been hindered by the sheer diversity of advertising approaches - what works for one camp...
Ambient media have attracted considerable attention in the UK marketing and advertising trade press. This paper aims to introduce these 'non-tradition...
Advertising practitioners take a view on what consumers are like and how they can be influenced. Here we focus on a key consideration: individual cust...
For the past twenty plus years, the planning and buying of television advertising in the United States has been based on the concept of effective freq...
Advertising practitioners have long believed that they help to create brands, and that advertisements help to maintain brands over time. They believe ...
