MARS is well known as a marketing research agency providing full research services (design, field, data processing, analysis), and also developing marketing program. Initialized as a Marketing Research Division of CIC Consulting Group in 1988, MARS became a strategic business unit of CIC Consulting Group in 1992 and well known as PT Capricorn MARS Indotama.

Based on our experiences, MARS is well known as an Indonesian Marketing Research and consultant company with deepest knowledge of Indonesian market. MARS also applies international standard for every information and output solution.

In any kind of project, especially in research, MARS applies ESOMAR code of conduct.

As part of international community, MARS is a member of TRA – The Research Alliance, an alliance of research agencies from 21 countries. Therefore MARS offers international research standard with fully applied advanced research analysis and local expertise.