Welcome to MARS - Marketing & Research

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Experience

For more than 10 years, MARS has served clients from many different industries such as Fast Moving Consumer goods, Automotive, Banking, Insurance, Multifinance, Telecommunication, Electronics, Home Appliances, Properties, Retails, Media and Pharmaceutical, etc. ke bawah

Fast Moving Consumer Goods		Telecommunication
Concept Development Product Test Usage, Attitude & Image Research Consumer Satisfaction Research Distribution Channel Satisfaction Distribution Study Pricing Test Segmentation Study Positioning Study etc.		Concept Test Usage, Attitude & Image Research Sales projection research Pricing Research Segmentation Research Positioning Research Customer Satisfaction Research Products : Terrestrial Cellular Telephone Satellite telecommunication

Automotive		Advertising Research
Image, Segmentation and Positioning Study of Car Images of Various Class of Passenger Car Affordable Price Car Survey Usage & Evaluation of Car Brand Equity Research Sales & Delivery Survey		Advertising Pre-testing TV Commercial Print-ad Advertising Post-testing Advertising Effectiveness


MARS' Experiences in Banking Actually we have very massive experiences in banking industry, especially consumer banking sector
PRODUCTS		SERVICES
Saving Time Deposit ATM Debit Card Credit Card Electronic Purse Consumer Credit Car loans House loans Other consumer loans Small/medium company credit		Service Quality Measurement (mystery shopping) Queuing System Service standard development Customer satisfaction tracking GENERAL Consumer Behavior (Usage, Attitude, Image) Need Analysis Segmentation & Positioning Research



Profile of Client
Jasindo Fedex Multi Intraco (Olympic) PT Amanah Prima Bank Indonesia Bank BNI Bank BRI BCA Bank Danamon Bank Universal Citibank Astra Credit Company TRAC – Astra Rent a Car Asuransi Astra Perdana Finance Indosat Group Telkom Lintasarta Sisindosat CSM Astratel Telefusion de France Bell Atlantic Procter & Gamble Kao Indonesia Beiersdorf Sara Lee		Mead Johnson Group Nutricia Indonesia BAT Indonesia Bentoel Indonesia Toyota Astra Motor Hyundai Mobil SWA Media Indonesia Kompas SCTV Metro TV Jaya Group Aneka Elok Group LG Electronic Samsung Syngenta Salim Chemical Nipsea Paint Shell Phapros Dexa Medica Soho Pfizer Carrefour Matahari Jasamarga

Article

♦ Brand awareness pada konsumen remaja di 5 kota besar

♦ Market share asuransi kendaraan